Musealização dos lagares de azeite: instrumentos de conservação do património cultural do olival
Resumo
Contrariamente ao conceito histórico dos lagares de azeite como locais de transporte de frutos, moagem e da produção azeite, o crescente interesse pela sua musealização está a transformá-los em pontos de referência gastronómicos, culturais e etnográficos. Este estudo analisou os componentes da musealização dos lagares de azeite andaluzes, utilizando a técnica de Análise Comparativa Qualitativa (CA) e empregando a abordagem fuzzy-set (fsQCA). Para isso, baseia-se na definição de museu apresentada pelas correntes mais progressistas do Conselho Internacional de Museus (ICOM). A principal implicação dos resultados obtidos é permitir aos profissionais de lagares configurar as adaptações e a oferta museuística em função das necessidades e aspetos avaliados, e conceber estratégias de musealização com ações adaptadas ao turismo oleícola, para fazer face às transformações necessárias do sector de forma mais eficaz e para a conservação do património cultural olivícola.
Downloads
Referências
ALONSO LOGROÑO, P., BAUTISTA PUIG, N. (2012). “La significación de las cooperativas agrarias en el desarrollo del medio rural: El caso de Guissona”. Santiago de Compostela: Proceedings of the Coloquio Ibérico de Geografía, 1334–1344. Available in: https://www.researchgate.net/publication/322357515_ in La_significacion_de_las_cooperativas_agrarias_en_el_desarrollo_del_medio_rural_el_caso_de_Guissona [Accessed on 03 July, 2021].
ANTROP, M. (2005). “Why landscapes of the past are important for the future?” Landscape and urban planning, 70: 21–34. https://doi.org/10.1016/j.landurbplan.2003.10.002
ARMESTO LÓPEZ, X. A., GÓMEZ MARTÍN, M. B. (2005). “Productos agroalimentarios de calidad y turismo en España: estrategias para el desarrollo local”, Geographicalia, 47: 87-110. https://doi.org/10.26754/ojs_geoph/geoph.2005471331
BLANCO ROMERO, A. (coord.) (2021). Diccionario de Turismo. Madrid: Cátedra.
BONTI, M. (2014). “The Corporate Museums and their Social Function: Some Evidence from Italy”, European Scientific Journal, 1: 141-150. https://eujournal.org/index.php/esj/article/view/4761
BUCKLEY, R. (2009). “Evaluating the net effects of ecotourism on the environment: A framework, first assessment and future research”, Journal of Sustainable Tourism, 17: 643–672. https://doi.org/10.1080/09669580902999188
CARBONE, F., OOSTERBEEK, L., COSTA, C., FERREIRA, A. M. (2020). “Extending and adapting the concept of quality management for museums and cultural heritage attractions: A comparative study of southern European cultural heritage managers’ perceptions”, Tourism Management Perspectives, 35: 100698. https://doi.org/10.1016/j.tmp.2020.100698
CASTILLO-CANALEJO, A. M., SÁNCHEZ-CAÑIZARES, S. M., SANTOS-ROLDÁN, L., MUÑOZ-FERNÁNDEZ, G. A. (2020). “Food markets: a motivation-based segmentation of tourists”, International Journal of Environmental Research and Public Health 17(7): 2312. https://doi.org/10.3390/ijerph17072312
CUESTA, M. J., MOYA, E. (2019). “Oleoturismo y desarrollo rural: avances y retos en el caso de la provincia de Jaén (Andalucía, España)”. Revista Turismo & Desenvolvimento, 32: 255-264. https://doi.org/10.34624/rtd.v0i32.20498
DANILOV, V.J. (1991). Corporate Museums, Galleries, and Visitor Centers: A Directory. New York: Greenwood Press.
DANILOV, V.J. (1992). A Planning Guide for Corporate Museums, Galleries, and Visitor Centers. Westport, C.T: Greenwood Publishing Group.
DEOLEO Group and Vilar Consultores Estratégicos(2019). Informe Salvemos el Buen Aceite. Córdoba: DEOLEO https://salvemoselbuenaceite.com/ [accessed on 25 June 2021].
DOMON, G., RUIZ, J. (2011). Towards intentional changes of landscape patterns in intensive agricultural areas: the case of Les Maskoutains (Quebec, Canada), Proceeding of IALE, The 8th World Congress of the International Association for Landscape Ecology, Beijing: Beijing, 111–112.
DUARTE, F., JONES, N., FLESKENS, L. (2008). “Traditional olive orchards on sloping land: Sustainability or abandonment?”, Journal of Environmental Management 89(2): 86-98. https://doi.org/10.1016/j.jenvman.2007.05.024
El Museo Transformador. Manifiesto (2020). https://www.elmuseotransformador.org/manifiesto/ [Accesed on 29 June, 2021].
FARINA, A. (2002). Ecologia del paesaggio: principi, metodi e applicazioni. Bologna: UTET.
FARINA, A., NAVEH, Z. (1993). “Landscape approach to regional planning: the future of the Mediterranean landscapes”, Landscape and urban planning, 24: 1–295.
GÓMEZ-LIMÓN, J. A., BARREIRO-HURLÉ, J. (2012). “Valoración económica de las técnicas sostenibles de manejo del suelo en el olivar andaluz”, Cuadernos de economía, 35(99): 158-171. https://doi.org/10.1016/S0210-0266(12)70032-8
GÖSSLING, S. (1999). “Ecotourism: A means to safeguard biodiversity and ecosystem functions?”, Ecological economics, 29: 303–320. https://doi.org/10.1016/S0921-8009(99)00012-9
GÖSSLING, S., HANSSON, C. B., HÖRSTMEIER, O., SAGGEL, S. (2002). “Ecological footprint analysis as a tool to assess tourism sustainability”, Ecological economics 43: 199–211. https://doi.org/10.1016/S0921-8009(02)00211-2
GULLINO, P., LARCHER, F. (2013). “Integrity in UNESCO World Heritage Sites. A comparative study for rural landscapes”, Journal of Cultural Heritage, 14(5): 389-395. https://doi.org/10.1016/j.culher.2012.10.005
HARO, M. (2012). La Puesta en Valor de yacimientos arqueológicos de la Prehistoria Reciente en el sur de la Península Ibérica (Doctoral dissertation: University of Granada).
HERRERO, L.C. (2011). “El Turismo Cultural en España: Un sector estratégico”, Papeles de Economía, 128: 123-137. https://www.funcas.es/wp-content/uploads/Migracion/Articulos/FUNCAS_PEE/128art12.pdf
International Council Of Museums ICOM, (2019). Museum Definition https://icom.museum/en/resources/standards-guidelines/museum-definition/ [accessed on 31 May, 2021]
KATRIEL, T. (1994). “Sites of memory: Discourses of the past in Israeli pioneering settlement museums”, Quarterly Journal of Speech 80 (1): 1-20 https://doi.org/10.1080/00335639409384052
KIVELA, J., CROTTS, J. C. (2006). “Tourism and gastronomy: gastronomy’s influence on how tourists experience a destination”, Journal of Hospitality & Tourism Research, 30 (3): 354-377. https://doi.org/10.1177%2F1096348006286797
KIROVA, V. (2020). “Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France”, Current Issues in Tourism, 24(5): 637-650. https://doi.org/10.1080/13683500.2020.1732883
LOUMOU, A., GIOURGA, C. (2003). “Olive groves: The life and identity of the Mediterranean”, Agriculture and Human Values 20(1): 87–95. https://dx.doi.org/10.1023/A:1022444005336
MATRICANO, D. (2017). Applying seci model to transfer organizational memory through corporate museums. C. C. Vrontis D., Weber Y., Tsoukatos, E. (Eds.), Global and national business theories and practice: bridging the past with the future: 1031-1038. Euromed Press. https://emrbi.org/wp-content/uploads/2020/09/EuroMed-10-2017.pdf [Accesed on 16 June, 2021].
MONTELLA, M. M. (2017). “Wine tourism and sustainability: A review”, Sustainability, 9(1): 113. https://doi.org/10.3390/su9010113
MONTERO APARICIO, A. (2008). La Economía Social y su Participación en el Desarrollo Rural. Madrid: Fundación Alternativas.
MOZAS-MORAL, A. (2019). Contribución de las Cooperativas Agrarias al Cumplimiento de los Objetivos de Desarrollo Sostenible. Especial Referencia al Sector Oleícola. Centro internacional de investigación e información sobre la economía pública, social y cooperativa: Ciriec, España
MOZAS-MORAL, A., BERNAL-JURADO, E., FERNÁNDEZ-UCLÉS, D., MEDINA-VIRUEL, M. J. (2020). “Innovation as the Backbone of Sustainable Development Goals”, Sustainability 12(11): 4747. https://doi.org/10.3390/su12114747
NAVEH, Z., LIEBERMANN, A. (1994). A Landscape Ecology, New York: Springer Edition.
NISSLEY, N., CASEY, A. (2002). “The politics of the exhibition: Viewing corporate museums through the paradigmatic lens of organizational memory”, British Journal of Management, 13(1): 35-45. https://doi.org/10.1111/1467-8551.13.s2.4
OJEDA-RIVERA, J.F., ANDREU-LARA, C., INFANTE-AMATE, J. (2018). “Razones y recelos de un reconocimiento patrimonial: los paisajes del olivar andaluz”, Boletín de la Asociación de Geógrafos Españoles 79, 2471: 1–29. http://dx.doi.org/10.21138/bage.2471
O’REILLY, C., LAWRENSON, A. (2020). “Democratising audience experience: making space for families in blockbuster exhibitions”, Museum Management and Curatorship, 36(2): 136-153 https://doi.org/10.1080/09647775.2020.1766995
ORTEGA-ALONSO, D., PADILLA-FERNÁNDEZ, J. J. (2019). “Arte público, ciencia y patrimonio en el entorno rural: el caso de murales conciencia”, Ge-Conservación 16: 204-214. https://doi.org/10.37558/gec.v16i0.709
PETRUZZELLA, D., JAWHAR J. (eds.) (2020). MIP Report 2020. Innovation in the Mediterranean agrifood sector: actors, policies and future prospects in a developing ecosystem. CIHEAM Bari: Valenzano. https://mip.iamb.it/wp-content/uploads/2018/06/Report-MIP2017_def.pdf
PARRILLA-GONZÁLEZ, J. A., MURGADO-ARMENTEROS, E. M., TORRES-RUIZ, F. J. (2020). “Characterization of Olive Oil Tourism as a Type of Special Interest Tourism: An Analysis from the Tourist Experience Perspective”, Sustainability 12: 6008. https://doi.org/10.3390/su12156008
PARRILLA-GONZÁLEZ, J. A., PULIDO-FERNÁNDEZ, J. I. (2017). “Inteligencia territorial y turismo. Hacia la integración de un modelo de transformación económica”, Estudios y perspectivas en turismo 26(1): 1-21. https://www.redalyc.org/articulo.oa?id=180749182001
PASSEBOIS DUCROS, J., EUZÉBY, F. (2019). “Investigating consumer experience in hybrid museums: a netnographic study”, Qualitative Market Research Vol. 24 Nº 2: 180-199. https://doi.org/10.1108/QMR-07-2018-0077
PUENTES POYATOS, R., VELASCO GÁMEZ, M. M. (2009). “Importancia de las sociedades cooperativas como medio para contribuir al desarrollo económico, social y medioambiental, de forma sostenible y responsable”, Revesco, Revista de Estudios Cooperativos, 99: 104–129. https://www.redalyc.org/articulo.oa?id=36711903005
RAGIN, C. C. (1987). The comparative method: moving beyond qualitative and quantitative strategies. Berkeley, CA: University of California Press.
RIHOUX, B., RAGIN, C. C. (2009). Configurational comparative methods: Qualitative comparative analysis (QCA) and related techniques. California: Sage Publications.
ROJAS-SOLA, J.I., CASTRO-GARCIA, M., CARRANZA-CANADAS, M.P. (2021). “Content management system incorporated in a virtual museum hosting”, Journal of Cultural Heritage, 12: 74–81. https://doi.org/10.1016/j.culher.2010.10.004
SÁNCHEZ-MARTÍNEZ, J. D., RODRÍGUEZ-COHARD, J. C., GARRIDO-ALMONACID, A., GALLEGO-SIMÓN, V. J. (2020). “Social Innovation in Rural Areas? The Case of Andalusian Olive Oil Co-Operatives”, Sustainability, 12: 10019. https://doi.org/10.3390/su122310019
SCAZZOSI, L. (2004). “Reading and assessing the landscape as cultural and historical heritage”, Landscape Research, 29(4): 335–355. https://doi.org/10.1080/0142639042000288993
SCHNEIDER, C. Q., WAGEMANN, C. (2010). “Standards of good practice in qualitative comparative analysis (QCA) and fuzzy-sets”, Comparative Sociology 9(3): 397-418. https://doi.org/10.1163/156913210X12493538729793
SCHNEIDER, C. Q., WAGEMANN, C. (2012). Set-theoretic methods for the social sciences: A guide to qualitative comparative analysis. Cambridge: Cambridge University Press.
SEHRING, J., KORHONEN, K., BROCKHAUS, M. (2013). Qualitative Comparative Analysis (QCA): An application to compare national REDD+ policy processes, 21. Indonesia: CIFOR.
SELMAN, P., KNIGHT, M. (2006). “On the nature of virtuous change in cultural landscapes: exploring sustainability through qualitative models”, Landscape Research, 31(3): 295–307. https://doi.org/10.1080/01426390600783517
TREGUA, M., D’AURIA, A., MARANO-MARCOLINI, C. (2018). “Oleotourism: local actors for local tourism development”, Sustainability, 10(5): 1492. https://doi.org/10.3390/su10051492
TRÖNDLE, M., WINTZERITH, S., WÄSPE, R., TSCHACHER, W. (2012). “A museum for the twenty-first century: the influence of ‘sociality’ on art reception in museum space”, Museum Management and Curatorship, 27(5): 461-486. https://doi.org/10.1080/09647775.2012.737615
UNESCO (1962). Recommendation concerning the safeguarding of the beauty and character of Landscapes and sites, https://unesdoc.unesco.org/ark:/48223/pf0000114582.page=142 [accessed 25 June, 2021].
UNWTO/UNESCO (2018). Conference: Cultural Tourism Sustains Communities and Living Heritage https://www.unwto.org/europe/press-release/2018-12-05/unwtounesco-conference-cultural-tourism-sustains-communities-and-living-her [Accessed 25 June, 2021].
VARGAS-SÁNCHEZ, A. (2015). “Industrial heritage and tourism: A review of the literature”, The Palgrave handbook of contemporary heritage research, 219-233. https://doi.org/10.1057/9781137293565_14
VILAR HERNÁNDEZ, J., VELASCO GÁMEZ, M.D.M., PUENTES POYATOS, R. (2010). “Incidencia del modo de explotación del olivo sobre la renta neta del olivicultor. Estrategias para el cultivo extensivo en el contexto de la posible ausencia de subvenciones”, Grasas y aceites 61(4): 430-440. https://doi.org/10.3989/gya.010210
VV.AA. (2007). International Expert Workshop on Integrity and Authenticity of World Heritage Cultural Landscapes, Proceedings, Aranjuez: Spain: http://whc.unesco.org/uploads/events/documents/event-450-1.pdf [Accesed on 6 July, 2021].
WEAVER, D. B. (2002). “The evolving concept of ecotourism and its potential impacts”, International Journal of Sustainable Development (IJSD), 5(3): 251–264. https://dx.doi.org/10.1504/IJSD.2002.003753
Os autores conservam os direitos de autor e de propriedade intelectual e garantem à revista Ge-Conservación o direito de edição e publicação do trabalho, sob a Creative Commons Attribution License. Este permite a partilha do trabalho, por outros, com o reconhecimento da autoria do trabalho e da publicação inicial nesta revista.
Os artigos podem ser utilizados para fins científicos e formativos, mas nunca com fins comerciais, expressamente, sancionados por Lei.
A informação existente nos artigos é da exclusiva responsabilidade dos autores.
A revista Ge-Conservación e os autores podem estabelecer, em separado, acordos adicionais para a distribuição não exclusiva da versão da obra publicada na revista (por exemplo, colocá-la num repositório institucional ou publicá-la em livro), com o reconhecimento da sua publicação inicial nesta revista.
É permitido e incentivado aos autores difundirem os seus trabalhos, electronicamente (por exemplo, em repositórios institucionais ou no seu próprio site) depois da sua publicação na revista Ge-Conservación, já que pode dar lugar a intercâmbios produtivos, assim como a citações mais amplas e mais cedo dos trabalhos publicados pelo autor.
Os dados pessoais fornecidos pelos autores são utilizados, unicamente, para os fins da revista e não serão proporcionados a terceiros.